Get Your Digital Deal


Here at Pure Honda Ferndale, we strive to make the car-buying process as simple and stress-free as possible. That's why we offer our digital retailing experience called Digital Deal. This process allows you to browse our new and pre-owned vehicles online, explore auto financing options and personalize your payment, all from the comfort of your home, office or virtually anywhere. Once you've found the vehicle that's right for you and completed the personalization process, you can choose to pick up your new ride or take advantage of our Honda delivery service direct to your door. Want to learn more about the Digital Deal and how you can buy a car online? Reach out to the team at our Honda dealership near Detroit, MI, with any questions.

How to Buy a Car Online

Our Digital Deal experience offers plenty of flexibility for drivers looking to spend less time at the dealership and explore online car sales. You can easily estimate car payments online, as well as explore all makes and models of pre-owned vehicles, new Honda lease offers and finance specials near Detroit, MI. Looking to trade in your current vehicle? The Pure Honda Ferndale Digital Deal even allows you to estimate your used car trade-in value and factor that into your payment.

Simply follow the steps below:


Step 1: Find Your Vehicle Online:

To begin the online car-buying process, browse our new or pre-owned inventories to find the vehicle that you want to buy or lease.

Step 2: Select Honda Incentives:

There are plenty of ways to save at our Honda dealer near Detroit, MI. Are you a current Honda owner? Maybe a recent college grad, active duty military, or first-responder? Choose the offer that’s best for you.

Step 3: Value Your Trade

Let us know the make, model, trim, mileage and features of your current vehicle to receive a trade value estimation. You can also upload photos or a video of your vehicle for a more accurate estimate.

Step 4: Calculate Your Payment Options:

Use our online car payment calculator to explore purchase options based on your trade-in value, down payment and applicable finance offers.

Step 5: Finalize the Digital Deal:

You’ll receive a summary of your Digital Deal, including all taxes and fees - no surprises. Then finish up by email text or phone to schedule your signing, pick up or delivery.